Tag Archives: Visual

Chinese Pinterest with Glam

17 Dec

I’m now working on a trendreport for the Dutch brand HEMA, this brand really likes to conquer the world and especially Asia. That’s why I did some research to cool things that happen in China.

Everybody knows social network Pinterest, the digital board that allows you to share the most inspiring pictures and create your own visual collages. China has its very own version of Pinterest, called Buykee. With Buykee it is also possible to create your own visual collages and like and share the pictures you think are cool, only big difference is that this platform only contains luxury and fashion goods which you can also buy when you see something you like. This makes it even more easy to make the perfect wishing list!

Also a big advantage is that you can easily search for the products you like and the site contains big Asian and Western brands. I’m also a fan of Pinterest, but often, like a lot of other woman experience, it’s pretty annoying to click so much to discover from which brand a certain product is or where I can buy it, when it’s even possible. Buykee sounds like the perfect combination between a webshop and an inspiring visual market and since we’re living in a visual culture nowadays this site promises hours of looking at beautiful goods. Just be honest, nobody wants to buy something in a crappy webstore with ‘flat’ images’ and at Buykee everything already looks just marvelous.

I think this site can also be an interesting platform for HEMA to start introducing their brand to the Asian market. If HEMA succeeds in creating inspiring images which will be shared by as many users as possible, this will help them get more brand awareness. ImageImage

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Ultimate Web

10 Sep

The Web

Do you ever think about that time when there was no internet? Well, I was and I realized that that time (not that long ago) must have been so much more easy and difficult at the same time.

I saw this picture and I thought, this is how I feel sometimes. Off course, internet has made my life so much easier. I can’t get lost anymore, I can always keep in touch with my family on the other side of the world and I don’t have to leave my home to “see” stuff.  But, I’m just trapped in this huge being online thing that it’s really difficult to step out of it sometimes. I’m connected to everything, my iPad connects with my iPod, iPhone and Mac and they are connected to Apple who knows a lot of stuff about me and when I’m doing research I use Google and Google connects information about my online behavior with other commercial companies.. At the end almost everything I do online is connected to somebody or something else and that creeps me out sometimes. And that’s the same story with this picture, all the rods are connected with each other and whether they like it or not. It helps them, but it also results in some ‘tension’.

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Recycle Yourself

10 Sep

Recycle Yourself

We live in a society where everything is moving really fast. Every minute we see something new and all the decisions you have to make at one day really stresses me out sometimes. With all that noise in my head it is pretty difficult to think about the things that really matter. Like.. your own health or family or the things you really want to do because you enjoy them.

Sometimes I dream of a button inside my head which I can switch on and of. For instance a button for school, one for when I’m at work and one for when I’m at home so I can really have a time out from thinking about my school work and enjoy the company of others around me and really can listen to them. That would be nice right?

It’s a pity it doesn’t exist, that’s why I chose to post this particular picture so I can help myself to remember that I have to “Recycle Myself” sometimes. After a long day I’ll take my recycle moment and think about the things I liked and learnt that day so I can clean my head and start with some fresh air with a new chapter.

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