Tag Archives: Pop Up

Roll Out Happiness

29 Oct

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What it Is:

This is the Coca Cola ‘Roll Out Happiness’ pop-up park in Vilnius, Lithuania. This park and the therefore especially made machine are part of the ‘Where would happiness strike next from Coca Cola’. Coca-Cola’s ‘Roll Out Happiness’ truck’ aims to make gray urban spaces a little more happy. The temporary intervention, that has the shape of a Coca-Cola’s famous bottle, produces real grass and invites passers-by to take of their shoes, enjoy the sun and relax a bit (while enjoying a refreshing Coke, of course).

Why it is Cool:

Urban Hackers are busy trying to make boring city places into a more green and inspiring environment for quite a while. But this is one of the first examples of a big commercial company that uses their creativity to pimp-up gray places in order to  interact with their target group. Coca-Cola’s motto ‘Spread Happiness’ is really visible and you recognize the park instantly as one of the soda brand. I think that’s really cool because not every trend fits into the brand DNA of a certain brand, but Coca-Cola really knows how to put it off.

Why it has Future Growth Potential:

This park fits into the need of people to decide themselves how they can fill up their own environment and the need experience something new, something cool and cozy. Also really cool about this project is the way how neighbors can get to know each other and meet at this special place. This park is something where everybody in the neighborhood will talk about and this brings people together and let them share even more happiness.

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