Tag Archives: Pinterest

Chinese Pinterest with Glam

17 Dec

I’m now working on a trendreport for the Dutch brand HEMA, this brand really likes to conquer the world and especially Asia. That’s why I did some research to cool things that happen in China.

Everybody knows social network Pinterest, the digital board that allows you to share the most inspiring pictures and create your own visual collages. China has its very own version of Pinterest, called Buykee. With Buykee it is also possible to create your own visual collages and like and share the pictures you think are cool, only big difference is that this platform only contains luxury and fashion goods which you can also buy when you see something you like. This makes it even more easy to make the perfect wishing list!

Also a big advantage is that you can easily search for the products you like and the site contains big Asian and Western brands. I’m also a fan of Pinterest, but often, like a lot of other woman experience, it’s pretty annoying to click so much to discover from which brand a certain product is or where I can buy it, when it’s even possible. Buykee sounds like the perfect combination between a webshop and an inspiring visual market and since we’re living in a visual culture nowadays this site promises hours of looking at beautiful goods. Just be honest, nobody wants to buy something in a crappy webstore with ‘flat’ images’ and at Buykee everything already looks just marvelous.

I think this site can also be an interesting platform for HEMA to start introducing their brand to the Asian market. If HEMA succeeds in creating inspiring images which will be shared by as many users as possible, this will help them get more brand awareness. ImageImage

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