Tag Archives: Hands Up

Create Your own Discount Deal

15 Dec

I’m now working on a trendreport for the Dutch brand HEMA, this brand really likes to conquer the world and especially Asia. That’s why I did some research to cool things that happen in China.

This is Handsup.cn it’s is the first domestic site that allows consumers to request deals. Seeing goods or service which they want, users can create and promote their own deals, turning a local business’s customers into its biggest advocates.

According to Handsup, it takes just three steps for consumers to request a deal:

  1. Find an item that you’d like to buy.
  2. Submit the idea along with a photo, pick a realistic discount amount, and add a deal description. Here it goes through a review process behind the scenes. If the deal is approved, you will see it in action on the site. Now you can wait for it to gain traction, or rally people to sign up for the deal by sharing it online.
  3. If enough people are interested in the idea, Handsup reps will contacts businesses with the details, and if a business approves it, the deal is on. Now you can buy it with a nice discount!

hands-up2

The more people ‘hands up’ a deal, the greater the discount will become. The advocator of the deal will get a reward of 100RMB for each deal that goes on sale, no matter if he or she buys it. This is how Handsup inspires social sharing and word-of-mouth marketing in its innovative group-buying model.

This consumer-to-business (C2B) model is so new in China that nobody knows whether it will be success or not. Liu Lei, one of the founders of Handsup, says that his website offers a stronger deal alternative than those normal group-buying sites, and lower prices as well. Currently, the items on Handsup.cn range from clothing and gadgets, to food and cosmetics.

I think that new initiative like the Handsup, can be very interesting for brands like HEMA if it turns out to be working. HEMA always likes to offer easy simplicity for a good price, with a platform like this HEMA can really let the consumer collaborate with them. Maybe it’s an idea to ask the costumers which products they like to buy at HEMA and the more people who want this product the cheaper HEMA can make it for them.

femkes wolk

blog minor trendwatching

Marketing

its not about the coffee,

Shampoo Talk

Blog it like it's hot

SENTBYROMY

A blog about trends, brands & innovation

thebigearedelephant

A fine WordPress.com site