Tag Archives: Future Urbanities

The Invisible Helmet

1 Nov

ImageWhat it Is:

This is Hovding, the invisible bicycle helmet. Hovding is like a airbag that you wrap around your neck like a supersonical scarf. ImageImageHövding started out in 2005 as a master’s thesis by the two founders Anna Haupt and Terese Alstin, who, at the time, were studying Industrial Design at the University of Lund.

The idea of developing a new type of cycle helmet was a response to the introduction of a law onmandatory helmet use for children up to the age of 15 in Sweden, which triggered a debate on whether cycle helmets should be mandatory for adults too.

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Why it is Cool:

The founders of Hovding saw their master’s thesis as an opportunity to find out whether it would be possible to develop a cycle helmet that people would be happy to wear – whether they had to or not. I think everybody knows that ‘problem’ that you really want to take the bike to work, but if you wear your helmet your whole hairdo will be a total disaster and most of the times a helmet is not comfortable either. That’s why I think this product is really awesome because it’s one of the safest methods to protect your head, while looking like yourself at the same time.

Why it has Future Growth Potential:

The invisible helmet really fits into the needs of the Urban Nomads of the future. Since cities are getting even more crowded and traveling by car is not sustainable and efficient enough I think more and more people will take the bike in the future. I can imagine that when there are more people riding the bike in the city it will be wise to protect yourself with a helmet. And it won’t surprise me if this helmet is just the beginning, maybe in a couple of years everything that protects us can be ‘invisible’.

Roll Out Happiness

29 Oct

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What it Is:

This is the Coca Cola ‘Roll Out Happiness’ pop-up park in Vilnius, Lithuania. This park and the therefore especially made machine are part of the ‘Where would happiness strike next from Coca Cola’. Coca-Cola’s ‘Roll Out Happiness’ truck’ aims to make gray urban spaces a little more happy. The temporary intervention, that has the shape of a Coca-Cola’s famous bottle, produces real grass and invites passers-by to take of their shoes, enjoy the sun and relax a bit (while enjoying a refreshing Coke, of course).

Why it is Cool:

Urban Hackers are busy trying to make boring city places into a more green and inspiring environment for quite a while. But this is one of the first examples of a big commercial company that uses their creativity to pimp-up gray places in order to  interact with their target group. Coca-Cola’s motto ‘Spread Happiness’ is really visible and you recognize the park instantly as one of the soda brand. I think that’s really cool because not every trend fits into the brand DNA of a certain brand, but Coca-Cola really knows how to put it off.

Why it has Future Growth Potential:

This park fits into the need of people to decide themselves how they can fill up their own environment and the need experience something new, something cool and cozy. Also really cool about this project is the way how neighbors can get to know each other and meet at this special place. This park is something where everybody in the neighborhood will talk about and this brings people together and let them share even more happiness.

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