Tag Archives: fashion
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Happy Birthday Dear Acadamy

29 Nov

Happy Birthday Dear Acadamy

During a trip to Antwerp I visited the exposition ‘Happy Birthday Dear Acadamie’ in the Fashion Museum ‘MOMU’. In this exposition the museum shows the best work of 50 years of the fashion academy of Antwerp (Koninklijke Academie voor Schone Kunsten Antwerpen). They divided the space in different area’s with work from the students, sketches and a some history about the academy.

For me the sketches in particular where very inspiring. I really enjoy watching the process that goes behind the end product and all the sketches were little pieces of art by itself.

IMG_1893Especially since almost ¬†everything is digital nowadays I miss the feeling that a ‘real’ tactical drawing can give you. It makes the product more personal and gives the maker a more human likabilty I think. I guess in times like this art and crafts like this will gain therefore more value, and that’s how it should be. I think it’s important that people can see what kind of work and effort designers put in designing a new collection and how many labour making the actual item costs. This wil make people more conscious about how fashion should be, instead of buying a cool dress for 10 euros at Primark. Because fashion is a hard business and creating beautiful pieces too, that’s the reason you pay a lot of money for it, but only than you know where it comes from and that no harm has done to little children or woman in a factory in Bangladesh for instance.

This exposition will be in MOMU till February 16th 2014.

 

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Recycled Denim Collection by Scotch & Soda

30 Sep

Recycled Denim Collection by Scotch & Soda

I am more and more getting aware of all the waste we produce by ourselves, thanks to overconsumption, and trying to contribute myself into a more sustainable lifestyle.
That’s why I really like this RCLD Denim Knit work programme of Scotch & Soda‘s denim label Amsterdams Blauw.

Amsterdams Blauw designed a couple of “basic” knits that are perfect in its imperfection. The items are all made out of the bottom part of a jeans (the legs), this is easy to use because it doesn’t contain zippers, pockets or loops. After cutting the denim in little pieces they comb the fabric it into a fluffy substance. Eventually they separate all the different colors out of the substance and then you start at the beginning of a normal process, where you only have raw cotton.
This is the reason why this collection is almost 20% more expensive than a normal collection, but at the end you got more value for you money because you contribute into a more sustainable supply chain in the fashion industry.
All the products are not bleached or dyed what gives them all a cool and pure look and of course it’s better for the environment ūüėČ

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This project is a little step in the right direction to a more sustainable fashion industry, but I’m really happy that the bigger fashion retailers are putting thoughts into this which will inspire more people to think more about waste!

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Grow Your Own Clothes

24 Sep

ORESUMODAMODA - Bio CoutureEver heard about growing your own clothes? It may sound a bit futuristic but it can be more realistic than you imagine.

A lot of designers nowadays are thinking about how they can make design more sustainable. We already have bio-cotton and some brands re-use the fabric of their old collection for new items, but BioDesign may be the a good alternative for sustainable fashion.

BioCouture, a design atelier in London, tries to find new innovative ways to use new biomaterials and use that for new consumers designs. They already made a “bioleather” jacket out of bacteria and are researching new developments in biomanufactering, so that maybe in the near future they can make helmets out of crab shells and transform carrots into skateboards. In this short TED movie you can see how that process with “bioleather” works. The biggest advantage of using this bio material is that when you don’t like your clothes anymore, you could just put it in the ground and it will disappear. There’s only one disadvantage and that’s that if it comes in contact with liquid it will start growing again and will suck all the liquid up, what will make it very heavy.

So this may not be a perfect solution for sustainable clothing yet, but it’s definitely a really interesting development. Imagine how different the whole meaning of fashion can be if you can grow your own clothes and throw it away without feeling guilty after you don’t like it anymore. Or the animals and raw materials we could save by using biomaterials?

If you’re as interested as I am in this topic, it’s probably very cool to visit the exposition about BioDesign in Rotterdam.¬†

World Wide Influencers

17 Sep

influencers

This weeks assignment was about innovators, early adaptors and our personal influencers. It was pretty difficult to think about what my personal influencers are and most important why. But, after a week of thinking I came up with a little list which I’m going to share with you.

My Personal top 5 INFLUENCERS:

  1. Li Edelkoort // She is absolutely worlds biggest and most inspiring trend forecaster. I’m a huge fan of her because she can really explain a trend of big movement in society by using poetic words and beautiful styled photo’s. She is the ultimate trend guru and I can only hope that I’ll be half as good as she one time. I think every trend professional should learn to use images the way Li can do it…
  2. Banksy // I’m a huge fan of street art. Street art are the¬†hieroglyphics of the 21st century, it’s not just about a beautiful picture, street art can also say a lot about the society. That’s why I love Banksy’s work, his art reflects on the society we live in and makes you think about all the strange things that happen around us, like politics or the way commercial companies behave. Banksy is always spot on.
  3. Iris van Herpen // Iris absolutely one of the greatest Dutch innovators in fashion. She combines fashion with new innovative materials and all het pieces are beautifully crafted art pieces with a story. Her collection with 3D printed pieces is just phenomenal, she always takes the risk and I love the way she brings fashion to the next level.
  4. Beyonce // She is from a really different kind of genre compared with my other influencers but she also deserves a spot in my top 5. The way she can entertain thousands of people is really inspiring. The kind of influence she has on me is just to have GIRL POWER. You really have to fight hard to accomplish your dreams and at moments when I need some extra motivation and confidence I just listen to her music and watch her perform.
  5. Daan Roosegaarde // I love the way he can translate social trends into innovative technological art pieces. He is just a really inspiring artist who comes up with interesting projects which make you think about topics as collaboration, intimacy and sustainability.

I also thought really hard about who could be the influencer of the future and I couldn’t come up with one name. I just thought about little peer-to-peer start up that are coming up everywhere. I think the need to start working bottom-up and collaborating with the people around you is getting bigger and bigger and companies as the Dutch Peerby and Thuisafgehaald are innovators in that field. I think they can be influencers when it gets to creating a sharing economy and making a more social environment and now it’s starting really small but the mindset of these start ups can really inspire a big crowd in the future.

I hope that I can inspire you by sharing my personal influencers and that somewhere in the future I can be as successful in my work as they are now. It would be really great to become an influencer myself for the next generation and I just wish that I can inspire them with my new and innovative fashion concepts that changed the way people experience their clothes or the way they shop.

Overconsumption? Rent an outfit!

18 Sep

Do you know that feeling? A closet full of clothes and still you don’t know what to wear, or you buy new clothes every month, wear them a couple of times and don’t like them anymore?

Overconsumption is a very common topic nowadays, and I also started thinking about it a lot. I always buy fast fashion because it’s cheap and I don’t want to spent all of my money on the latest trends. You never know when they’re already outdated. One thing I already started doing was just thinking how I could do something about that myself. I already swept some stuff with friends and try to buy less clothes of fast fashion retailers, but then I found out something perfect for me and also other girls who love fashion!

Le Tote РYour closet. Expanded. 

This new initiative from San Francisco gives you the opportunity to always look great and trendy at a sustainable way, not by buying but renting your clothes! For $49 per month you can rent a complete fashionable outfit (including accessories) of good quality and all sustainable brands. You just have to subscribe, let them see what your personal style is and they make a package for you with your new outfit. When you don’t like it anymore you just send it back an receive a new outfit. So you never have to buy stuff you’ll eventually don’t wear anymore and still are dressed in the latest trends.

What does CRAFT mean to me?

13 Sep

CRAFT, it’s something you normally don’t think about every day, but maybe we should..

I’m a fashion student and things that interest me most are trends, things that are changing in our normal day life. I like to think about what these changing ‘signs’ or trends that people are spotting in society will mean to us in the future, but especially what this means for fashion. That’s why I started thinking about Craft, there was a long time in society we didn’t want to know where our products came from and how and by who they were produced. But, that is changing now, we want to know what we are buying and we are interested in craftsmanship again. In the coming weeks I want to research the reason why people are interested in things like craft again and what is changing in the relationship between producer, product and people.

Craft for me is a design or a product with a soul, it’s not just an ordinary thing, it’s more than that.. it’s a product were you can build a long-term relationship with, it’s also a product that’s made with love and it’s different from you’ve seen before, Craft is just beautiful in its own way.¬†

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