Tag Archives: Campaign

#IWASHERE

16 Nov

What it Is:

Like Beyonce already sang:

‘I wanna leave my footprints on the sands of time
Know there was something that, and something that I left behind
When I leave this world, I’ll leave no regrets,
Leave something to remember, so they won’t forget, I was here’ 

Via Instagram you can post the most beautiful pictures with #IWASHERE to show the world what kind of special things you’ve seen and done. Because, let’s be honest it’s very important that everybody knows what a exciting life you’ve been leading right?
Dutch travel organization CheapTickets came up with their very own I Was Here online campaign. Via Facebook you can upload your best vacation picture at the #IKWASHIER campaign page to have a chance to win tickets to this very special place you’ve been to. At the Facebook page you can let all you friends rate your pic and the one with the highest rating will win the tickets!

Why it is Cool:

Well, the phenomenon of posting your pretty vacation pictures to (indirectly) make everybody jealous by what you’ve been up to already exists for a couple of years, but CheapTickets show us the commercial version. I think the idea is really cool (and it fits perfectly in the Narcism trend), the only counter part is that campaigns like these are always a bit unfair if you ask me. The person with the biggest online network will get most votes and probably win. Which will also results in a more narcissistic self, but that’s probably not the intention of the users and the campaign.

Why it has Future Growth Potential:

I don’t think people will stop with posting things online just to show the world that they matter. Deep down everybody has the urge to get some feedback about that their life is special and your here for a purpose. But, I think this also gives a lot of stress for some people who see this phenomenon as an obligation to be part of. And I’m really curious about how this will develop in the future.Schermafbeelding 2013-11-20 om 12.05.40

Advertisements
femkes wolk

blog minor trendwatching

Marketing

its not about the coffee,

Shampoo Talk

Blog it like it's hot

SENTBYROMY

A blog about trends, brands & innovation

thebigearedelephant

A fine WordPress.com site