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Chinese Pinterest with Glam

17 Dec

I’m now working on a trendreport for the Dutch brand HEMA, this brand really likes to conquer the world and especially Asia. That’s why I did some research to cool things that happen in China.

Everybody knows social network Pinterest, the digital board that allows you to share the most inspiring pictures and create your own visual collages. China has its very own version of Pinterest, called Buykee. With Buykee it is also possible to create your own visual collages and like and share the pictures you think are cool, only big difference is that this platform only contains luxury and fashion goods which you can also buy when you see something you like. This makes it even more easy to make the perfect wishing list!

Also a big advantage is that you can easily search for the products you like and the site contains big Asian and Western brands. I’m also a fan of Pinterest, but often, like a lot of other woman experience, it’s pretty annoying to click so much to discover from which brand a certain product is or where I can buy it, when it’s even possible. Buykee sounds like the perfect combination between a webshop and an inspiring visual market and since we’re living in a visual culture nowadays this site promises hours of looking at beautiful goods. Just be honest, nobody wants to buy something in a crappy webstore with ‘flat’ images’ and at Buykee everything already looks just marvelous.

I think this site can also be an interesting platform for HEMA to start introducing their brand to the Asian market. If HEMA succeeds in creating inspiring images which will be shared by as many users as possible, this will help them get more brand awareness. ImageImage

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Happy Birthday Dear Acadamy

29 Nov

Happy Birthday Dear Acadamy

During a trip to Antwerp I visited the exposition ‘Happy Birthday Dear Acadamie’ in the Fashion Museum ‘MOMU’. In this exposition the museum shows the best work of 50 years of the fashion academy of Antwerp (Koninklijke Academie voor Schone Kunsten Antwerpen). They divided the space in different area’s with work from the students, sketches and a some history about the academy.

For me the sketches in particular where very inspiring. I really enjoy watching the process that goes behind the end product and all the sketches were little pieces of art by itself.

IMG_1893Especially since almost  everything is digital nowadays I miss the feeling that a ‘real’ tactical drawing can give you. It makes the product more personal and gives the maker a more human likabilty I think. I guess in times like this art and crafts like this will gain therefore more value, and that’s how it should be. I think it’s important that people can see what kind of work and effort designers put in designing a new collection and how many labour making the actual item costs. This wil make people more conscious about how fashion should be, instead of buying a cool dress for 10 euros at Primark. Because fashion is a hard business and creating beautiful pieces too, that’s the reason you pay a lot of money for it, but only than you know where it comes from and that no harm has done to little children or woman in a factory in Bangladesh for instance.

This exposition will be in MOMU till February 16th 2014.

 

My Nepali Tailor is a Rockstar

8 Nov

studio-jux-about-our-fall-winter-2013-2014-collection

What it Is: 

Dutch fashion brand Studio JUX = design + eco + fair. JUX is the German word for fun and that’s how fashion should be. Fun for everybody, from the consumer to the designer and fun for the tailor and the environment as well. That’s why Studio JUX chose to produce their collection in Nepal, a poor country with less opportunities but great people who want to work. Jitske Lundgren, the fashion designer of studio JUX, even moved to Nepal to guarantee  the eight labour standards of the Fair Wear Foundation.

Why it is Cool:

Studio JUX is really cool because it is fair Dutch Design. JUX is a brand from Amsterdam and every item can be recognized by its minimalistic and comfortable design with a little twist. But what only makes it even more cool is that the brand only uses sustainable fabrics and materials for its collection (like angora from a organic farm in India, Hemp and recycled coke bottles!).
And of course the coolest part is that it’s absolutely fair. Every item has its own story and if your curious about what it’s made of and by whom, you only have to take a visit to their website and you can learn a lot about the Nepali tailor who made your hemp chino, for instance. The scarf you can see at one of the pictures is specially made by Nepali housewives who normally stay at home and can’t work. By knitting these scarves at home they can earn some extra money for the whole family and become more independent.

Schermafbeelding 2013-11-08 om 13.49.49

Why it has Future Growth Potential:

I know that a lot of people don’t care where there products came from and still like to shop cheap fast fashion at Primark and H&M. But I think little brands as Studio JUX can start a little movement of creating a better fashion supply chain. I hope brands like these can inspire people to think about working conditions in third world countries and help them choose for a more fair alternative. I think that at the end the bigger fashion retailers will also get inspired and it will contribute into a more transparent fashion industry.

Cuddly Travel Mate

20 Oct

Last week I went to the Dutch Design Week in Eindhoven and there I visited the graduation expo of the Design Acadamy where I saw lots of interesting stuff. A lot of designers came up with cool idea’s for people who travel a lot around the world. The so calles ‘Urban Nomads’, there was one designer who made a product line of furniture that is easy to pack and move, a designer who made cool bags to travel your pet with you and also this sleepover bag which I really liked:

This is the ‘Sleep Over’ bag, designed by Man & Identity student Lisa Lagemaat of the Design Acadamy Eindhoven. The Sleep Over bag is a soft and cuddly bag that offers your body support and warmth and keeps your personal belongings safe at the same time. The quilted material and ergonomic form make you want to hold them close, the bag just easily adepts to any pose.

Schermafbeelding 2013-10-30 om 20.01.11

This is the ultimate solution for the die hard Urban Nomads among us. Considering that I’m a Urban Nomad myself this product would really help me to get enough rest during al my train rides around the country. Traveling goes so much faster when you’re dreaming about nice things, especially when you have a long day ahead of you. The only problem most people have in the train or on the road is the that you can keep an eye on your bag while you asleep. This bag combines a comfy sleeping position with the possibility to keep your stuff really close to you, how cool is that?!

Because of globalization where probably going to travel a lot more around the world in the future. But since everything is moving really fast and where not having enough time for ourselves to really relax, the only time we have to take a nap might be on the road. I’m not sure if I can see people standing with their Sleep Over bag in the queue at the Albert Heijn, but it might be a solution for when you’re backpacking around the world…

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Recycled Denim Collection by Scotch & Soda

30 Sep

Recycled Denim Collection by Scotch & Soda

I am more and more getting aware of all the waste we produce by ourselves, thanks to overconsumption, and trying to contribute myself into a more sustainable lifestyle.
That’s why I really like this RCLD Denim Knit work programme of Scotch & Soda‘s denim label Amsterdams Blauw.

Amsterdams Blauw designed a couple of “basic” knits that are perfect in its imperfection. The items are all made out of the bottom part of a jeans (the legs), this is easy to use because it doesn’t contain zippers, pockets or loops. After cutting the denim in little pieces they comb the fabric it into a fluffy substance. Eventually they separate all the different colors out of the substance and then you start at the beginning of a normal process, where you only have raw cotton.
This is the reason why this collection is almost 20% more expensive than a normal collection, but at the end you got more value for you money because you contribute into a more sustainable supply chain in the fashion industry.
All the products are not bleached or dyed what gives them all a cool and pure look and of course it’s better for the environment 😉

Schermafbeelding 2013-10-18 om 13.16.12

This project is a little step in the right direction to a more sustainable fashion industry, but I’m really happy that the bigger fashion retailers are putting thoughts into this which will inspire more people to think more about waste!

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Grow Your Own Clothes

24 Sep

ORESUMODAMODA - Bio CoutureEver heard about growing your own clothes? It may sound a bit futuristic but it can be more realistic than you imagine.

A lot of designers nowadays are thinking about how they can make design more sustainable. We already have bio-cotton and some brands re-use the fabric of their old collection for new items, but BioDesign may be the a good alternative for sustainable fashion.

BioCouture, a design atelier in London, tries to find new innovative ways to use new biomaterials and use that for new consumers designs. They already made a “bioleather” jacket out of bacteria and are researching new developments in biomanufactering, so that maybe in the near future they can make helmets out of crab shells and transform carrots into skateboards. In this short TED movie you can see how that process with “bioleather” works. The biggest advantage of using this bio material is that when you don’t like your clothes anymore, you could just put it in the ground and it will disappear. There’s only one disadvantage and that’s that if it comes in contact with liquid it will start growing again and will suck all the liquid up, what will make it very heavy.

So this may not be a perfect solution for sustainable clothing yet, but it’s definitely a really interesting development. Imagine how different the whole meaning of fashion can be if you can grow your own clothes and throw it away without feeling guilty after you don’t like it anymore. Or the animals and raw materials we could save by using biomaterials?

If you’re as interested as I am in this topic, it’s probably very cool to visit the exposition about BioDesign in Rotterdam. 

Smart Material, Palm Leather

2 Oct

The Resort Slipper

Today I went to the Transnatural festival at NEMO Amsterdam, an art, design and industry exhibition about balancing nature & technology.

There was one thing that really caught my attention, ‘The Resort Slipper’ from Dutch designer Tjeerd Veenhoven. He discovered that when the leaf of a palm is combined with a bio-organic solution is has the same characteristics as leather or rubber. The Resort Slipper is produced from this material, it’s an economic, fully bio-gradable sandal who can replace the disposable flip-flop.

Tjeerd Veenhoven - Palm Leather

A very sustainable way of producing and also a very cool and original product, the palm leafs also feel very nice and comfortable and it’s very flexible to0.

Overconsumption? Rent an outfit!

18 Sep

Do you know that feeling? A closet full of clothes and still you don’t know what to wear, or you buy new clothes every month, wear them a couple of times and don’t like them anymore?

Overconsumption is a very common topic nowadays, and I also started thinking about it a lot. I always buy fast fashion because it’s cheap and I don’t want to spent all of my money on the latest trends. You never know when they’re already outdated. One thing I already started doing was just thinking how I could do something about that myself. I already swept some stuff with friends and try to buy less clothes of fast fashion retailers, but then I found out something perfect for me and also other girls who love fashion!

Le Tote – Your closet. Expanded. 

This new initiative from San Francisco gives you the opportunity to always look great and trendy at a sustainable way, not by buying but renting your clothes! For $49 per month you can rent a complete fashionable outfit (including accessories) of good quality and all sustainable brands. You just have to subscribe, let them see what your personal style is and they make a package for you with your new outfit. When you don’t like it anymore you just send it back an receive a new outfit. So you never have to buy stuff you’ll eventually don’t wear anymore and still are dressed in the latest trends.

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