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Create Your own Discount Deal

15 Dec

I’m now working on a trendreport for the Dutch brand HEMA, this brand really likes to conquer the world and especially Asia. That’s why I did some research to cool things that happen in China.

This is Handsup.cn it’s is the first domestic site that allows consumers to request deals. Seeing goods or service which they want, users can create and promote their own deals, turning a local business’s customers into its biggest advocates.

According to Handsup, it takes just three steps for consumers to request a deal:

  1. Find an item that you’d like to buy.
  2. Submit the idea along with a photo, pick a realistic discount amount, and add a deal description. Here it goes through a review process behind the scenes. If the deal is approved, you will see it in action on the site. Now you can wait for it to gain traction, or rally people to sign up for the deal by sharing it online.
  3. If enough people are interested in the idea, Handsup reps will contacts businesses with the details, and if a business approves it, the deal is on. Now you can buy it with a nice discount!

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The more people ‘hands up’ a deal, the greater the discount will become. The advocator of the deal will get a reward of 100RMB for each deal that goes on sale, no matter if he or she buys it. This is how Handsup inspires social sharing and word-of-mouth marketing in its innovative group-buying model.

This consumer-to-business (C2B) model is so new in China that nobody knows whether it will be success or not. Liu Lei, one of the founders of Handsup, says that his website offers a stronger deal alternative than those normal group-buying sites, and lower prices as well. Currently, the items on Handsup.cn range from clothing and gadgets, to food and cosmetics.

I think that new initiative like the Handsup, can be very interesting for brands like HEMA if it turns out to be working. HEMA always likes to offer easy simplicity for a good price, with a platform like this HEMA can really let the consumer collaborate with them. Maybe it’s an idea to ask the costumers which products they like to buy at HEMA and the more people who want this product the cheaper HEMA can make it for them.

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Roll Out Happiness

29 Oct

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What it Is:

This is the Coca Cola ‘Roll Out Happiness’ pop-up park in Vilnius, Lithuania. This park and the therefore especially made machine are part of the ‘Where would happiness strike next from Coca Cola’. Coca-Cola’s ‘Roll Out Happiness’ truck’ aims to make gray urban spaces a little more happy. The temporary intervention, that has the shape of a Coca-Cola’s famous bottle, produces real grass and invites passers-by to take of their shoes, enjoy the sun and relax a bit (while enjoying a refreshing Coke, of course).

Why it is Cool:

Urban Hackers are busy trying to make boring city places into a more green and inspiring environment for quite a while. But this is one of the first examples of a big commercial company that uses their creativity to pimp-up gray places in order to  interact with their target group. Coca-Cola’s motto ‘Spread Happiness’ is really visible and you recognize the park instantly as one of the soda brand. I think that’s really cool because not every trend fits into the brand DNA of a certain brand, but Coca-Cola really knows how to put it off.

Why it has Future Growth Potential:

This park fits into the need of people to decide themselves how they can fill up their own environment and the need experience something new, something cool and cozy. Also really cool about this project is the way how neighbors can get to know each other and meet at this special place. This park is something where everybody in the neighborhood will talk about and this brings people together and let them share even more happiness.

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