My Nepali Tailor is a Rockstar

8 Nov


What it Is: 

Dutch fashion brand Studio JUX = design + eco + fair. JUX is the German word for fun and that’s how fashion should be. Fun for everybody, from the consumer to the designer and fun for the tailor and the environment as well. That’s why Studio JUX chose to produce their collection in Nepal, a poor country with less opportunities but great people who want to work. Jitske Lundgren, the fashion designer of studio JUX, even moved to Nepal to guarantee  the eight labour standards of the Fair Wear Foundation.

Why it is Cool:

Studio JUX is really cool because it is fair Dutch Design. JUX is a brand from Amsterdam and every item can be recognized by its minimalistic and comfortable design with a little twist. But what only makes it even more cool is that the brand only uses sustainable fabrics and materials for its collection (like angora from a organic farm in India, Hemp and recycled coke bottles!).
And of course the coolest part is that it’s absolutely fair. Every item has its own story and if your curious about what it’s made of and by whom, you only have to take a visit to their website and you can learn a lot about the Nepali tailor who made your hemp chino, for instance. The scarf you can see at one of the pictures is specially made by Nepali housewives who normally stay at home and can’t work. By knitting these scarves at home they can earn some extra money for the whole family and become more independent.

Schermafbeelding 2013-11-08 om 13.49.49

Why it has Future Growth Potential:

I know that a lot of people don’t care where there products came from and still like to shop cheap fast fashion at Primark and H&M. But I think little brands as Studio JUX can start a little movement of creating a better fashion supply chain. I hope brands like these can inspire people to think about working conditions in third world countries and help them choose for a more fair alternative. I think that at the end the bigger fashion retailers will also get inspired and it will contribute into a more transparent fashion industry.


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