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Recycled Denim Collection by Scotch & Soda

30 Sep

Recycled Denim Collection by Scotch & Soda

I am more and more getting aware of all the waste we produce by ourselves, thanks to overconsumption, and trying to contribute myself into a more sustainable lifestyle.
That’s why I really like this RCLD Denim Knit work programme of Scotch & Soda‘s denim label Amsterdams Blauw.

Amsterdams Blauw designed a couple of “basic” knits that are perfect in its imperfection. The items are all made out of the bottom part of a jeans (the legs), this is easy to use because it doesn’t contain zippers, pockets or loops. After cutting the denim in little pieces they comb the fabric it into a fluffy substance. Eventually they separate all the different colors out of the substance and then you start at the beginning of a normal process, where you only have raw cotton.
This is the reason why this collection is almost 20% more expensive than a normal collection, but at the end you got more value for you money because you contribute into a more sustainable supply chain in the fashion industry.
All the products are not bleached or dyed what gives them all a cool and pure look and of course it’s better for the environment đŸ˜‰

Schermafbeelding 2013-10-18 om 13.16.12

This project is a little step in the right direction to a more sustainable fashion industry, but I’m really happy that the bigger fashion retailers are putting thoughts into this which will inspire more people to think more about waste!

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