The Value of Storytelling

11 Sep

Last week in the Tolhuistuin started our journey at the new and improved Brands & Innovation specialisation. The coming months are all about trends and the changing relationship between consumer, costumer and product.

The best way to start with a topic like this is to start with yourself, so we did. We all brought two things we still have, but don’t use or wear anymore. In our normal life we are keeping products with different reasons: special memories or a personal feeling what us connect to our product.

But why are we still wearing fast fashion? Bad quality clothes, with lack of craftsmanship and no product story contribute to a overconsumption society.


Good quality products, which we can use way longer, ensures our relationship with our garment and contribute to a sustainable society. So you create your own diary-coat, with your personal history.


Fashion is outdated said forecaster Truus Doktor in her non-seasonal presentation. ‘’Never too casual, never too dressy.’’


To see if products with a special story are more intersting for people we did a little research with to addvertisements on the Dutch site

We can say that the products with a good story are the winners of the test.


Would you also rather opt for ‘’the-story-behind-ad’’? Than you also role the ultimate slow life trend, said Second Sight. 


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s


its not about the coffee,

Shampoo Talk

Blog it like it's hot


A blog about trends, brands & innovation


A fine site

%d bloggers like this: